Rethinking Affiliate Marketing: The Story Behind ND Agency
Our Story
Every great agency starts with a story and ours begins with a simple question: What if affiliate marketing could be done differently?
For years, we watched brands and partners struggle to find a model that balanced performance with partnership, expertise with empathy, and global reach with local insight. We knew it could be better. We had lived it, built it, and seen the difference it makes when teams truly feel like partners rather than just vendors.
Along the way, we noticed a clear gap in the market. Brands wanted ad-hoc consultancy in affiliate and partnership marketing, the ability to upskill their internal teams, and to build robust frameworks that could be applied across their entire marketing mix. But they also needed the option of comprehensive account management when they lacked the resources or expertise in-house.
They also needed someone to help them navigate the crowded landscape of platforms, technology partners, and service providers to explain what these options mean, which ones fit their goals, and how to integrate them effectively. ND Agency was born from that belief: to bridge that gap and offer the flexibility and clarity brands truly need.
A Natural Evolution
ND Agency didn’t begin as a blank slate , it grew out of real relationships and real trust. Clients and partners I had worked with in the past me directly, looking to continue the work we had started together, word-of-mouth recommendations spread from people who had seen the results first-hand . They weren’t just looking for another service provider; they wanted someone who understood their business, their people, and their ambitions.
That continuity became the foundation of ND Agency. Over my career I have worked on all sides of the table: as a client, inside technology platforms, and in agency leadership. This 360-degree view has been invaluable. It means I understand, perhaps more than anyone, what clients want and expect: transparency, collaboration, results, and a standard of work that’s consistently high.
With more than 16 years in the industry, consultancy became a natural extension of my services. I had already been the person brands called for guidance, strategy, and honest advice. ND Agency was the next step: a way to formalise that expertise into a team and a model that could scale.
My experience spans not just affiliate marketing but the entire performance marketing landscape. I’ve learned how to embed affiliate programs into the wider marketing mix, aligning them with paid media, CRM, content, and partnerships so they reinforce each other rather than compete. That’s how you “crack the code” and turn affiliate into a true growth engine rather than an isolated channel.
This blend of client-side insight, tech knowledge, agency experience, and performance marketing expertise is what sets us apart today. It’s why our programs don’t just run, they thrive. And it’s why so many of our earliest clients are still with us today, growing alongside us as we grow.
Built on Experience, Powered by People
Our team brings together decades of combined experience across retail, tech, travel and beyond. But more importantly, we share the same values :curiosity, accountability, and a passion for helping brands and publishers grow together. We’ve sat on both sides of the table, so we know how to speak both “brand” and “publisher” fluently.
We’re also deeply connected to the industry’s future. As active contributors to working groups, awards panels, and best-practice guides, we don’t just observe where affiliate and partnership marketing is heading, we help shape it.
Why We Do What We Do
ND Agency exists for brands who want their affiliate and partnership programs to be more than a line item on a budget spreadsheet. We exist for publishers who want a genuine seat at the table. We exist for teams who want clear reporting, fair deals, and fresh ideas that move the needle.
Most of all, we exist to show that affiliate marketing done well can be a growth engine built on trust, not just transactions.
Follow our Journey
We opened ND Agency because we believe the industry deserves an agency that’s as passionate about partnerships as it is about performance. If you’re a brand, publisher, or industry peer who shares that belief, we’d love to meet you. Explore our services, say hello, or simply follow our journey.
This is just the beginning and we’re excited for what’s next.
About ND Agency
ND Agency is an Australian-based performance marketing and affiliate management agency dedicated to helping brands grow across the globe. Our team brings strategic insight, flexible consulting, and genuine relationships to every partnership. From affiliate program strategy and publisher recruitment to hands-on account management and optimisation, we deliver scalable solutions that drive measurable revenue. Learn more about our services at ndagency.com.
